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What Cakes Were Featured on Shark Tank?

What Cakes Were Featured on Shark Tank?

Shark Tank has introduced many entrepreneurs to the world, especially those in the food industry. One question that often comes up is, what cakes were featured on Shark Tank? Several cake-related businesses pitched their ideas and captured the attention of both the sharks and the audience.

This article will explore what cakes were featured on Shark Tank, including the entrepreneurs’ stories, their success after the show, and why these cakes became iconic. Let’s dive in and discover the sweet success stories of these cake companies.


If you’ve ever wondered what cakes were featured on Shark Tank, you’ll be happy to know that multiple innovative cake businesses made an impact after their appearance. In fact, from Southern-style cakes to modern cupcake packaging, these companies have shaped the dessert industry.

Daisy Cakes: A Southern Delight

When asking what cakes were featured on Shark Tank, Daisy Cakes is a name that frequently comes up. Founded by Kim Nelson, Daisy Cakes brought a taste of traditional Southern baking to a national audience. As a result, Barbara Corcoran quickly saw potential in the business and invested. Because of this, Daisy Cakes became a household name, known for its handmade cakes with a nostalgic touch.

  • Founder’s Story: Kim Nelson based Daisy Cakes on family recipes passed down for generations. Therefore, her cakes had a homemade, authentic feel.
  • Post-Shark Tank Success: Thanks to the exposure from Shark Tank, Daisy Cakes expanded across the country, bringing traditional Southern cakes to customers nationwide.

Wicked Good Cupcakes: Cupcakes in a Jar

Another iconic answer to what cakes were featured on Shark Tank is Wicked Good Cupcakes. This mother-daughter team revolutionized how people enjoy cupcakes by packaging them in jars, making shipping easier and more convenient. As a result, Kevin O’Leary decided to invest in their business, helping them grow exponentially.

  • Founders’ Journey: Tracey Noonan and Dani Vilagie built their business around the unique concept of shipping cupcakes in jars. Consequently, this idea allowed them to offer fresh cupcakes that could be delivered anywhere.
  • After the Show: Following their success on Shark Tank, Wicked Good Cupcakes became a popular gift item across the country, expanding their product line and building a loyal customer base.

Kodiak Cakes: Health-Conscious Baking

Kodiak Cakes is another great answer to what cakes were featured on Shark Tank. Known for their pancake and cake mixes packed with protein, Kodiak Cakes aimed to provide healthier alternatives to traditional cake mixes. Although they did not secure an investment from the sharks, their post-show success was undeniable.

  • Founder’s Vision: Joel Clark created Kodiak Cakes to bring healthy, whole-grain baking mixes to the market. Therefore, his products catered to health-conscious consumers who still wanted delicious baked goods.
  • Post-Show Growth: Despite not receiving an investment, Kodiak Cakes saw tremendous growth and became widely available in stores nationwide.

Innovative Cake Concepts on Shark Tank

In addition to traditional cakes, Shark Tank has also introduced several cake-related products that added a unique twist to celebrations. These innovative concepts offer further insight into what cakes were featured on Shark Tank and how they revolutionized the cake industry.

Surprise Cake Popping Stand: Interactive Cake Fun

When exploring what cakes were featured on Shark Tank, the Surprise Cake Popping Stand stands out as one of the more creative concepts. This product hides a gift inside the cake, which “pops” up during the event. As a result, the sharks loved its interactive nature, and the product became a popular choice for birthday parties and other celebrations.

Fun Cakes: Custom Creations for Special Occasions

Fun Cakes took a different approach by offering custom-designed cakes for special occasions like weddings and birthdays. As a result, their whimsical cake designs became popular with event planners. Although they did not secure an investment on Shark Tank, their business grew due to the exposure.


So, what cakes were featured on Shark Tank that have influenced the cake industry? Businesses like Daisy Cakes and Wicked Good Cupcakes introduced new ways of baking, packaging, and delivering cakes, creating trends that continue to shape the industry today.

  • Custom Cakes for Events: Companies like Daisy Cakes and Fun Cakes showed that there’s a demand for cakes that are personalized and tailored for specific occasions. As a result, more bakeries now offer custom cakes for events.
  • Innovative Packaging: Wicked Good Cupcakes revolutionized how cupcakes could be delivered by packaging them in jars. Because of this, many dessert companies have followed suit with portable, convenient packaging.
  • Health-Conscious Options: Kodiak Cakes introduced nutritious baking mixes that catered to health-conscious consumers, setting a trend for healthier cakes. In fact, their success inspired other companies to focus on health-friendly alternatives.

Frequently Asked Questions (FAQs)

A: Some of the most popular cakes featured on Shark Tank include Daisy Cakes, Wicked Good Cupcakes, Kodiak Cakes, and the Surprise Cake Popping Stand.

Q: Did Daisy Cakes succeed after Shark Tank?

A: Yes, Daisy Cakes grew significantly after securing an investment from Barbara Corcoran. As a result, the business expanded its operations and became well-known across the U.S.

Q: How did Wicked Good Cupcakes innovate cupcake delivery?

A: By packaging cupcakes in jars, Wicked Good Cupcakes made it possible to ship them nationwide while keeping them fresh. Consequently, they became a favorite for birthday gifts and special occasions.

Q: What makes Kodiak Cakes different from other cake mixes?

A: Kodiak Cakes provides healthier options by using whole grains and adding protein to their cake and pancake mixes, appealing to consumers who want a nutritious alternative to traditional cakes.


Conclusion: Shark Tank’s Sweet Success Stories

When asking what cakes were featured on Shark Tank, it’s clear that these businesses left a lasting impact. From Daisy Cakes‘ Southern charm to Wicked Good Cupcakes‘ innovative packaging, these companies have flourished after their appearance. As a result, they not only grew financially but also set trends in the dessert industry. Therefore, their success stories continue to inspire entrepreneurs and bakers alike.

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